Everything changed for social media hashtags in 2025. Instagram removed hashtag-following, TikTok limited posts to 5 hashtags, and your captions are now searchable on Google. Small business owners who are still using outdated hashtag strategies from 2023 are missing out on real opportunities to connect with their ideal customers. This comprehensive guide reveals the current hashtag best practices for Instagram, Facebook, LinkedIn, and TikTok, plus how to leverage the new "social SEO" trend that's helping local businesses get discovered through Google searches. Stop wasting time on hashtag research that doesn't work and start using the simplified strategies that successful small businesses are implementing right now.

Something every local business needs to know 🤔 - pausing marketing doesn't save money. You lose 2% revenue quarterly, need 3-5 years to recover. Your community wants to support you, but they need to see you. I wrote about protecting your business:

As a small business owner, you've probably experienced that moment of panic when someone asks for your logo and you realize it doesn't quite capture what your business has become. Maybe you threw something together when you started, or had a friend who "knows design" create something quick.

I get it. When you're launching a business, a logo feels like just another checkbox on an endless list. But here's what I've learned after working with dozens of small businesses: your logo is making or breaking customer relationships before you even get a chance to speak.

In today's digital age, social media has become an indispensable tool for small businesses and non-profit organizations. It provides a cost-effective and far-reaching platform to engage with customers, supporters, and donors. However, standing out in the vast sea of social media content can be challenging. One essential element that can make a significant difference in building trust and credibility for small businesses and non-profits is the strategic use of reviews as social proof.

Hey everyone! With Independence Day just around the corner, I wanted to share some awesome tips for photographing fireworks. 🎉✨ Whether you're a beginner or a seasoned shutterbug, these tips will help you capture those breathtaking explosions in the sky. So grab your cameras and let's dive in!